identifying my target audience...

Understanding your target audience is essential in media production because it helps you create content that is relevant, engaging, and appealing to the people most likely to consume it. Different audiences have different preferences, expectations, and viewing habits, so identifying these allows creators to make more informed decisions about style, genre, and themes. This questionnaire helped me gather primary research about audience opinions on animation, including their preferred styles, genres, and viewing platforms. By analysing these responses, I was able to identify trends and better understand what my target audience enjoys, which will help me tailor my media product more effectively to meet their interests and expectations.

What is your age?

•  Under 13

• 13–17

• 18–24

• 25–34

• 35–44

• 45+

What gender are you?

• Male

• Female

• Other 

What types/genres do you enjoy watching?

• Action 

• Comedy 

• Romance 

• Horror

• Sci-fi

• Fantasy 

• Thiller 

• Drama 

• Documentary 

• Other

Where do you watch movies?

• At home (steaming services)

• At the cinema

• Both at home and in the cinema equally

How often do you go to the cinema?

• More than once a week

• Once a week

• Once a month

• A few times a year

• Rarely

• Never

 If you were to watch an animated movie, which genre would you be most likely to choose?

• Which animation style do you prefer?

• 2D animation (hand-drawn style)

• 3D animation (CGI)

• Stop-motion

• Anime style

• Realistic animation

• Experimental/abstract

• No preference

I prefer watching animated movies that are: 

• bright and colourful visuals

• dark and realistic Visuals

• Detailed and complex animation 

• simple and clean animation

What age groups do you think animated movies are mainly for?

• Young children (under 12)

• Teenagers

• Adults

• Families (all ages)

• Mostly children but can appeal to adults

(Do you think animation allows for more creativity than live action films?) 

• Strongly agree

• Agree

• Neutral

• Disagree

• Strongly disagree

How important is music in animated films to your overall enjoyment? (Select one)

• Very important – it strongly affects my experience

• Important – it adds to the atmosphere

• Somewhat important

• Not very important

• Not important at all 

How important is voice acting in animated films? (Select one)

• Very important – it can make or break a film

• Important – it improves characters and storytelling

• Somewhat important

• Not very important

• Not important at all

How important is story build-up (e.g. pacing, tension, character development) in animated films? (Select one)

• Very important – it is essential for a good film

• Important – it improves the overall story

• Somewhat important

• Not very important

• Not important at all 

I shared the questionnaire with a range of friends and family members, which allowed me to gather responses from people of different ages and preferences. This helped me gain a broader understanding of audience opinions rather than focusing on just one specific group. I also believe that my questionnaire included a good variety of questions, covering different aspects such as viewing habits, animation styles, genres, and the importance of elements like music, voice acting, and storytelling. This range of questions made it easier to collect detailed and useful information for my analysis.